iPhone 16 Pro Max Bill of Materials Hits $485
According to TD Cowen’s cost breakdown seen by AppleInsider, the 256GB variant of the iPhone 16 Pro Max costs a total of $485 (roughly Rs. 30,000) to make. This is $32 more than the iPhone 15 Pro Max’s BOM price of $453 (approximately Rs 38,000).
The display and rear camera system unit are the most expensive parts of the iPhone 16 Pro Max, priced at $80 (roughly Rs. 3,800), each accounting for about 16 percent of the total BOM. The iPhone 15 Pro Max costs $75 (roughly Rs. 6,200) and $70 (roughly Rs. 6,000) for the same display and rear camera components, respectively.
According to a TD Cowen report, the new camera control button on the iPhone 16 Pro Max is priced at $19 (roughly Rs. 1,500), which is just $3 more than the action button on the iPhone 15 Pro Max. The new RAM technology costs $17 (roughly Rs. 1,200), which is more than the $12 (roughly Rs. 1,000) cost of the iPhone 15 Pro Max. The new Bionic chip costs $45 (roughly Rs. 3,700), while the internal storage costs $25 (roughly Rs. 2,000).
The price of the base variant of the iPhone 16 Pro Max starts at $1,199 (approximately Rs 1,00,700), which is almost one-third more than its BOM cost of $485. This shows that Apple has a gross margin of 59.6 percent for each unit sold.
The price of 256GB model of iPhone 16 Pro Max in India is Rs 1,44,900. It runs on the new A18 Pro chip and features a 6.9-inch Super Retina XDR OLED display with a 120Hz refresh rate (promotion) and up to 2,000nits peak brightness. It has a triple rear camera setup, which includes a 48-megapixel wide primary camera, a 48-megapixel ultra-wide-angle camera, and a 12-megapixel telephoto camera. The handset has a 12-megapixel TrueDepth camera on the front.